Cavendish Publishing Ltd

Unified Solutions deliver bespoke solution for Cavendish Publishing

Cavendish Publishing (now part of the Informa Group) were one of our first publishing clients and we were delighted to work with the principals of the firm, as they had a vision for digital marketing which was far ahead of it's time. 

Before Amazon came to prominence, Unified worked with Cavendish to deliver a recommendations engine, based on purchase history and areas of specialism, as well as a student online wallet that parents could "top up" to enable their son/daughter to easily purchase text books from Cavendish. This was all bespoke development work which is, of course, available within many platforms today but this early exposure to the concepts of personalisation and digital marketing gave us a great grounding for what was to follow.