The great thing about a website is that there's always room for improvement allowing you to continually optimise the site ensuring your visitors enjoy the best online experience.
But knowing where to optimise can be tricky.
A/B testing is an effective tool that allows you to create different varients of your website, landing page or email campaign. These varients can take the form of an alternative image, a different tag line, a call to action or subscription incentive which are then spread across your website visitors with results analysed to determine which varient is the most engaging and results in the greater conversion.
Working with our technology partners we fully maximise their AB testing functionality while equipping you with the skills and knowledge necessary to run your own future campaigns.