Your marketing team may be very effective at bringing in volumes of leads but are they being scored and qualified before being passed on to the sales team?
Lead scoring is an essential element in the marketing process as it determines a prospects current level of interest in your business, ranks them accordingly (for example - hot, warm or cold) and allows you to establish sales readiness. By ranking prospects you will be able to fast track leads ready to purchase now while nurture warm and cold leads for the future.
With Kentico's lead scoring functionality you can set up your own scoring system based on two types of rules; demographics and behaviour. Points are assigned to each rule and a threshold is set to determine whether the prospect has achieved hot, warm or cold status.
Once categorised, leads can be exported to a CRM and ready for the sales team to pick up.