Your site traffic can come from a variety of sources. In today’s business environment, the main sources of traffic come from mobile and desktop devices. This can come from a search triggered by a conversation or piece of content. Though this traffic is great, understanding, evaluating and analysing this traffic is the function of analytics.
Digital Clarity underpins all its activity with analytics. From Google Analytics through to 3rd party web analytics, our team can help make sense of traffic flow and understand your audience. Understanding who visits you can help shape content and drive engagement.