At Unified Solutions we design and develop customer centric websites built on some of the world's most sophisticated CMS solutions. It therefore stands to reason that when it comes to developing our own website we choose one of our partner platforms to build it on.
As a Gold Partner of Kentico, we recognised its all in one CMS and online marketing solution offers a lot in terms of features and functionality while allowing us to fully integrate with our existing CRM. So on the 3rd November 2014 we launched our new look website on Kentico version 8 keeping it relatively simple in terms of information architecture and navigation while ensuring it's fully mobile responsive.
For the past 12 to 18 months this version of Kentico has served us well allowing me (as Marketing Manager) to create personalised, automated email campaigns with contacts imported with relative ease from our CRM. This is in addition to the usual website updates such as adding newsworthy content, uploading blogs, adding new case studies, white papers and videos - all done without any technical glitches.
However, waiting in the wings is phase 2 of our website ready to be launched later this month - once our final testing and tweaks have been completed. Built on version 9 of Kentico, I can't tell you how happy I am to start using this new platform.
So what's changed?
Well the first thing that strikes me is just how simple it is to create fully integrated campaigns. With the previous version each campaign element had to be created individually and then linked in some way in order to be tracked effectively. It wasn't impossible just cumbersome and at times frustrating when you had to try and figure out why a certain conversion score hadn't been logged for a particular email.
At the realisation of this I'd usually let out a deep sigh (swear under my breath) and go and make a cuppa.
With this latest version all the elements of my campaigns are managed in a single location - hooray! No more having to flit from page to page trying to copy and paste tracking codes. Now I can create multiple email variants allowing me to AB test, assign content assets such as landing pages, track standard UMT parameters and specify the tracked page visits, conversion names and values directly in one central location.
See me smiling.
This means that once an email campaign is sent out I'll be able to keep track of results in terms of delivery, engagement, unsubscribers, unique opens and CTR more efficiently. And of course all this is laid out in an easy to read report telling me exactly whether the campaign achieved my desired conversions or not helping me to optimise and expand future campaigns to deliver better results.
Secondly, and this is more from a developers point of view, website development on Kentico 9 is now up to 30% faster with out of the box Continuous Integration. This means that creating, updating and deleting objects combined with automatic Source Control synchronisation makes website development a whole lot quicker. Great in terms of freeing up time and resource.
So as a final note, I'd like to say thank you to Kentico for continually making improvements that help make my job that little bit easier. And from the team here at Unified Solutions, we'd like to say huge congratulations on being named a 'Challenger' in the Gartner Magic Quadrant for Website Content Management 2016.