One second to grab attention

Posted by Carol Strachan on 27 February 2017
Filed under: CRM, Mobile, responsive, Website

Whether your organisation is large or small having a responsive website will help you stand out from the crowd while boosting customer engagement and conversions.  With only 1 second to grab a customers attention when they land on your site, it’s imperative they’re impressed from the outset and interested enough to browse further.
 
Over the last year or so we’ve seen articles report on ‘mobile soon to take over desktop’ when it comes to how people access the internet.  Well that time has now arrived with more and more people choosing to browse using a tablet or smartphone.   Fuelled by the availability of 4G from major networks, downloading and accessing websites while on the go is a prerequisite and customers are expecting the same sleek user experience on their mobile as they would get on their desktop.
 
By tailoring experiences to all device resolutions your website will re-size and reorder content that shows it off in a positive way.  Time must be taken to consider the customer journey ensuring they enjoy a personalised experience with access to relevant content as and when they need it.  This means ensuring complete system integration (such as your CRM, CMS and business management software) across your website and extranet.
 
If you need more convincing, here are some of the top benefits your organisation will gain by having a responsive website:

  • Greater reach – make it easy for customers who prefer to use a tablet or smart phone to access your website
  • Improve sales and conversions – include a ‘click and call’ functionality to avoid cumbersome redirections

  • Boost search engine visibility – Google algorithms prioritise websites in search results that are optimised for mobile platforms

  • Save time and money that goes into developing a standalone mobile option such as an app

  • Content shaped to mobile device - no lengthy pages of information

  • Avoid content duplication – single website, single updates across all device types

  • Reduce bounce rate

  • Optimise the user experience

  • Consolidate analytics– identify visitors by their device, monitor and report accordingly

Ultimately your customers will be searching for and accessing the internet all day, every day, wherever they are and demand information in the most convenient way on their preferred device. Having a clean, responsive, tech-savvy website will make a great first impression encouraging customers to get in touch.  

If you need advice on how to 'go mobile' with your website, why not call us today on 01753 775050 to see how we can help.

Carol Strachan

Carol joined the Unified team over a year ago and brought with her a wealth of marketing experience gained over the last 20 years.  During her career, Carol has worked on some really exciting campaigns including the launch of 4G with Three and the Transforming Local Infrastructure project back by the Cabinet and supported by the National Lottery.  With Unified Solutions, Carol's sights are firmly set on helping clients realise their own digital potential.

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