5 reasons to do a website audit

Posted by Carol Strachan on 22 January 2018

Your website is a vital component of your digital strategy and as such should never be viewed as the finished article.  Giving you the means to shout about your organisation, a good website will improve your digital presence, deliver more targeted organic traffic, drive more sales and ultimately improve revenue.

As part of your overall digital audit, undertaking a website review will provide you with a deeper level of understanding as to areas where your website is working well and where improvements and quick fixes can be made.  With this in mind I've collated my top 5 reasons as to why you should undertake a full website review on a regular basis.

To improve the user experience

The user experience in the digital arena relates to the total sum of all interactions that the user has with you online.  When undertaking a website review take time to look at the user journey from when they first land on your site to when they exit.  Is the user able to find the information they need easily and quickly? Did they have to wait for ages for your website to load? Is your website user friendly and easy to navigate? Are all your links working and errors fixed?  Does your website render well for different devices?

To be more engaging

Your website review will also highlight whether areas designed to capture the users attention are working effectively.  For example, do you have eye catching images that represent your brand?  Is your video giving the right message? Are your calls to action delivering the desired results?

To drive more traffic to your website

Getting your website seen is of course paramount importance so take time to understand your SEO results and where you can make improvements to boost your search rankings.   Review pages for proper keywords used in all areas such as heading, title tags and content and ensure you have quality links, both inbound and outbound

To generate more sales 

Your website analytics will help understand key information as to where the user goes on your site and the actions they carry out.  If conversions are low then there might be a very simple solution to that such as fixing a broken link or making the check out process alot easier to complete.

To deliver value to your customers that they don't get from your competitors

What is of value to one website visitor may be of little value to another; creating a website that tries to satisfy all is ineffective and will lose you customers.  To stay ahead of rivals, offering a personalised website experience where only relevant information is shared upon the users return visit will capture your users attention.  As part of your website review, identify where personalisation would be appropriate and where marketing automation can keep the user engaged over a longer period of time.

At Unified Digital Solutions, our commitment is to ensure you get the absolute most out of your website, platforms and other back office systems.  We therefore offer a free website audit where we'll check everything from design, functionality, features and call to actions giving you tips and advice on potential errors, quick wins and where improvements can be made.

Take our free digital audit today.

Carol Strachan

Carol Strachan

Carol joined the Unified team over three and a half years ago and brought with her a wealth of marketing experience gained over the past 20 years.  During her career, Carol has worked on some really exciting campaigns including the launch of 4G with Three and the Transforming Local Infrastructure project back by the Cabinet and supported by the National Lottery.  With Unified, Carol's role is to ensure everyone knows who we are by shouting about us over social media, writing blogs, creating emails and other marketing communication initiatives.  

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