Following the launch of Kentico 11 in December last year, I thought I'd take time to review some of the top reasons as to why you should be making the most of this powerful all in one CMS solution. Whether you're a web developer or marketer, Kentico's latest release has some great new features you'll want to take advantage of.
Data protection and GDPR
With May 25th looming as the deadline for GDPR compliance, this latest version has a built in Data Protection application including encryption which makes it easier to manage, store and display consents on the website. There is also a ready made cookie law and tracking consent web part available.
New Email Builder
You no longer need to wait for developers to create your new campaigns and newsletters. Kentico 11 allows users to create newsletters and campaigns using drag and drop with ease. Widgets can be created and re-used allowing you to build a whole host of elements that can be quickly collated for future campaigns. You can also preview your work for desktop and mobile devices.
Marketing Tools and Reports
A new built in tools and reports feature can now show persona history and contact touch points - all readily available with no need to create customised reports in back end code. You'll be able to see clearly and effectively which campaigns are working, adjusting accordingly to ensure they are fully optimised.
Google Analytics E-commerce tracking
With Kentico you can now use Google Analytics E-commerce tracking to create great reports that will boost sales conversions while providing deeper insight into your website traffic.
Kentico 11 now has an even better built in shopping cart that handles things like rounding and other issues without a problem and should be simple to implement out of the box solutions.
With previous versions of Kentico, web developers would have to create custom code in order to integrate both Salesforce and Kentico platforms through the API. With version 11, Salesforce is now fully integrated.
As a Gold Partner of Kentico, we know this powerful CMS inside and out so if you're looking to upgrade to Kentico Version 11 Contact Us today where one of our Certified Kentico Developers are happy to help.
Call now on 01753 775050