What's on your 2017 digital 'to do' list?

Posted by Carol Strachan on 13 December 2016

As 2016 draws to a close, we take time to reflect on what we've achieved throughout the year and what can we improve upon for next year in terms of delivering a great online experience for our customers.  

For us, 2016 has been an exciting year seeing us form new partnerships bringing together talent and skills that has enabled us to offer a complete digital solution to our clients from early stage digital audit and strategy creation through to digital implementation and support .  The way we work with clients has changed too; rather than simply creating a user friendly, full integrated and visually appealing website (which of course we do), we take the complete UX and ensure an exceptional journey across multiple interchangeable channels.

Looking toward 2017 it's clear that 'adaptability' will be more vital to success than ever when it comes to continual digital transformation. Not only in terms of technology but also how we as businesses embrace this change. We all need to listen to the customer, understand and recognise what they truly need and give it to them in a way that makes them feel unique and wanted.

Mobile will completely dominate desktop and as a result there will be an even greater need for mobile responsive websites. So when it comes the delivering that great UX, mobile must be foremost in everyone's mind. As indicated in our recent guest blog it's also clear that Google will continue evolving their algorithm index with yet another change on the horizon. Google's focus for 2017 is firmly on mobile as the 'primary index' indicating desktop indexing will not be as up to date as the mobile one.

Virtual (VR) and Augmented reality are coming into their own offering that extra dimension in the interactive content it displays. And of course as more and more people are accessing VR and AR it becomes of greater interest to advertisers looking to boost their brand presence in a way that brings it to life.  This coupled with the fact that we'll see an increase in the dominance of video ads along with continual video streaming and cross device re-targeting indicates exciting times ahead.

In light of the above, interactive content and storytelling will be key along with the delivery of unique, high quality copy that's relevant to the user.  It's also predicted the by 2020, customer experience will overtake price and product as the key brand differentiator. (Walker Info) - so we need to ensure we get this right across all offline and online touchpoints. 

The final highlight for 2017 is that more than ever organisations will need to back up every important business decision with data and analytics. As such there will be an increase in the need for the appropriate analysis tools and analysts to extract and interpret the data.

So if 2017 is the year you'll be looking to take the next step in your digital transformation, we're only too happy to help. Contact us today on 01753 775050 or send us a brief. And as 2017 will be the year of the Rooster according to the Chinese New Year  calendar, we're also trustworthy, hardworking and with a strong sense of time keeping! 







Carol Strachan

Carol Strachan

Carol joined the Unified team over three and a half years ago and brought with her a wealth of marketing experience gained over the past 20 years.  During her career, Carol has worked on some really exciting campaigns including the launch of 4G with Three and the Transforming Local Infrastructure project back by the Cabinet and supported by the National Lottery.  With Unified, Carol's role is to ensure everyone knows who we are by shouting about us over social media, writing blogs, creating emails and other marketing communication initiatives.  

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