On the 4th day of Christmas a great site gave to me...cool images

Posted by Emma Hughes on 12 December 2016

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Content with relevant images get 94% more views than content without relevant images*

The starting point for all website projects is creating a robust strategy that incorporates every aspect of the research, design, development, implementation and support process.  A vital component of this strategy during the design phase is the inclusion of engaging and relevant images to go on your website that will not only capture the users attention but entice them into some course of action. Of course when we talk of  'images' we don't just mean photo's but also infographics, cartoons, word clouds, GIFs, PNG's, JPegs, memes and other good quality visuals

Here's some of our top reasons why you should look to include images on your site:

  • Every brand has a story - use relevant images as a way of portraying this story in a clear and simple way
  • Images will bring a product or service to life - a good image will illustrate the essence of the product evoking reasons to buy
  • Build trust and credibility with website visitors using good quality images - avoid stock images where possible
  • Images also help your website to be seen by search engines - when labelled correctly (Alt text description and image title tags). Those that show up on the search engine results page tend to result in greater click throughs driving more traffic to your site
  • Using 'hero' images such as a large banner image, prominently placed on a web page, generally in the front and centre is a great way to get important content in front of visitors
  • Images help fuel social media sharing - Tweets with images get 18% more click-throughs than those without and tweets with animated GIFs get 167% more click-throughs than tweets with images**

(Source: *kissmetrics.com ** http://coschedule.com/)

Emma Hughes

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