Despite slowing growth in the British economy, online sales in October this year increased by 7.5% compared with October 2013. According to the Office for National Statistics, the proportion of sales made online in that month accounted for 11.2% of all sales.
Then came November! You would have had to have been living under a rock (and indeed, without decent Wi-Fi) to have missed all the fuss about Black Friday in both the ‘real world’ and online. Amazon UK reported its busiest day on record, with its website recording sales of more than 5.5 million items (more than 64 items per second!).
The importance of equipping your website to take advantage of the online market clearly cannot be underestimated. A significant aspect of this is ensuring that your web server infrastructure is capable of coping with high demand if necessary.
For a single web server, ensure that the hardware has high enough specifications for good performance. For example, insufficient RAM can really slow a site down at times of high demand. If you have a high volume of traffic, it is worth investing in load balancing technologies. A load balancer splits demand between multiple servers, preventing the site from becoming overloaded and slowing to a crawl or crashing.
For more information on how you can really maximise your website so you give your customers a great online shopping experience, call Us today on 01753 775 050.
The Unified Team