Context marketing with Sitecore 8.1

Posted by Mark Underdown on 30 August 2017
Filed under: Azure, Microsoft, Sitecore, XP

With the release of XP 8.1, Sitecore continue with their promise to allow you to ‘own the experience’ by offering you a digital platform that enables the delivery of the right content to the right person at the right time.

The latest version of their CMS platform now makes it much easier for marketing professionals to offer their customers personalised digital experiences.   But if you're already a Sitecore user there are many more compelling reasons why you should upgrade to Sitecore XP 8.1

New User Interface

Sitecore has radically updated its user interface when compared with the earlier 7.X and 6.X versions of the platform. Building on their close links with Microsoft the new sleek and stylish interface makes the whole content editor experience much more intuitive and fulfilling.

360 degree view of the customer

By collecting and combining customer data from multiple sources into a single repository Sitecore XP 8.1 allows you to build a rich picture of what each visitor wants and needs.


Testing and Optimisation

In Sitecore XP 8.1 you can test a specific personalised element on a page, an entire page or part of a page. As part of your continued website optimisation strategy each change can be automatically A/B tested by any content editor. For advanced optimisation experts sophisticated multi-variant tests can also be undertaken.

Integrated Commerce

The Commerce add-on provided with Sitecore XP 8.1 integrates perfectly the online shopping journey with the contextual marketing capabilities of your website driving more conversions and increased revenues.

Scalability and Performance

Sitecore is truly a big data CMS with the use of Mongo’s no-sql database technology to manage the millions and millions of rows of contextual information you can now capture about your website visitors. Performance is at the heart of good digital experience and the scalability of Sitecore XP 8.1 means that you can you can contextually market your customers without diminishing the speed of your website.

Microsoft Azure Support

If you’re looking utilise Microsoft Azure’s growing collection of cloud services to achieve more and save money then Sitecore XP 8.1 is the version you need. Sitecore XP 8.1 is built around Microsoft Azure cloud services (PaaS), and includes automatic deployment of web servers as well as SQL databases. If you already have an existing Microsoft Azure subscription, you can continue to use it for your Sitecore installation.

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